On the May 30th, 2017 at the BULK restaurant by Giancarlo Morelli based in the Hotel Viu in Milan, Farnese Gioielli presented Share Your Smile Collection – rings, bracelets, earrings in silver with interchangeable smiley faces in fine Italian leathers dedicated to the Operation Smile Foundation Italia Onlus.
In addition to the godmother and godfather of the evening, Elenoire Casalegno and Gary Dourdan, several characters from the world of entertainment participated in the event.